I am so sick of those commercials with "Chad," the dyed-blond, other annoying adjectives, yokel that Alltel Wireless has as their spokesperson. Note the term spokesperson rather than spokesman. It's not that I'm trying to be politically correct, I seriously wonder if Chad has balls.
To be honest, I just don't know how they keep paying for advertising. Seriously, can you name anyone that has Alltel? Start asking around. If you know someone who has Alltel, have them get a hold of me. I wonder if they look different.
So I did a little research and this is what I found out: They are the 5th largest cell phone provider in the country. If you can name more than 5 cell phone providers, I'd be amazed. Alltel has 13 million subscribers (or so they claim...), which is half as many as the next largest provider, T-Mobile, which was 27 million subscribers. There isn't an Alltel store within 50 miles of New York City or Washington, D.C. On the other hand, AT&T has 4 stores within 5 miles of downtown Little Rock, AR--home of the headquarters of Alltel Wireless.
I've really got to wonder about Alltel's marketing strategy. Why blanket the northeast with advertisements if you can't even actualize any interest you do manage to drum up. It's just so frustrating, as someone who wants to be in advertising, watching a company like that completely shit the bed.
That's all for now, but after a short hiatus, we here at A Clean, Well Lighted Place will be coming back in force. And I'm proud to say that we are in fact a we.
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4 comments:
You are completly wrong about Alltel. The reason they probably advertise in markets that they don't have service is because they are buying what is called "national spot cable," meaning that it is cheaper for them to do a national cable buy and have their commercials appear everywhere, than buy commercials in each local market that they serve.
If you want to be in advertising maybe you should learn about the business and the economics that drive it, before you slam a company's marketing strategy.
I know lots of people that have Alltel service and everyone raves about it. that MYcircle program that they have saves them lots of money.
So, are you a regular reader, or a PR staffer doing a clippings report?
a text i received
"tell waiter_at_the_cafe is analysis of alltel is crap"
takeaways? alltel supporters are few and far between and are prepared to defent its service with vigor a passion
the real question is, really? why?
No I'm just really good friends with jason
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