Very Modest

I was drunkenly staring at this bottle of Jefferson's Reserve Whisky recently when I came to the following conclusion: They are cocky motherfuckers.

I mean most of the time when you have a niche, expensive product, you don't actively advertise it on the label. Even when it's just expensive, you don't tout it on the packaging. Take Gray Goose for example. Gray Goose (quite possibly the most overpriced vodka on the market) relies on word of mouth, a pretty bottle and a certain amount of undeserved cache to find its way into $9 vodka tonics.

You might as well spray paint the following on a Rolls Royce:

Very Expensive
British Car Made by the Germans
You'll Get Laid, Guaranteed.

In my opinion, the whole thing is completely absurd. If Jefferson Reserve was really as prestigious as its makers would lead you to believe, then you wouldn't need to hear about it on the outside of a bottle.

On a different note, there's been a lot of hubbub about Alltel Wireless. It's not that I have anything against the company (except that fuckass Chad). So besides from being stupid, and not knowing what I'm talking about, if you could at least help me understand why you're so passionate about your phone company, It'd really help me understand all the commotion.